The name isn't a typo. It's a philosophy.
Rich & Rich represents the balance between two worlds that most people see as opposing forces:
The first "Rich" is the conventional definition: career success, financial security, and professional achievement.
The second "Rich" is everything else that makes life worth living: creativity, exploration, craft, relationships, health, passion projects that feed your soul, even if they don't feed your bank account.
Most people choose one or the other.
The corporate climber or the starving artist.
The nine-to-five or the passion project.
The safe path or the creative one.
I want to live in a world where you can choose both.
The Rich & Rich Philosophy
Rich & Rich isn't just a clothing brand. It's a framework for life.
It's built on a simple but powerful idea: Real richness comes from balance.
Not the Instagram-highlight-reel version of success.
Not the lottery-ticket fantasy of overnight wealth.
Not the toxic hustle culture that glorifies burnout.
But rather, a deliberate pursuit of richness across every dimension of life:
Lifestyle Richness
Fashion that reflects who you are, not just what's trending. Food that nourishes body and soul. Family and relationships that ground you. Fun and experiences that remind you why you're working so hard in the first place.
Business Richness
Career growth that aligns with your values. Financial security that gives you freedom. Professional development that keeps you sharp and relevant.
Personal Evolution Richness
Continuous learning. Creative exploration. Becoming more, not just earning more.
What Rich & Rich Means Today
Since 2015, Rich & Rich has been a laboratory for exploring what it means to live a balanced, intentional, and, yes, rich life.
It started as a way to organize the chaos of its founder, Scott Richards's, many projects and passions. It evolved into a brand that helps others define and pursue their own version of richness.
Rich & Rich & Company brings this philosophy to life through apparel, content, and experiences that challenge you to think differently about success, wealth, and what it means to live richly.
The answer isn't in the clothing. It's in the journey of defining what those questions mean to you.
How Do You Define Your Rich?
Here's the truth: Everyone wants to become some kind of rich.
But very few people think beyond the cliché dollars-and-cents definition.
Even fewer have the perseverance to achieve the vision of richness they create for themselves.
And almost nobody stops to ask: What does rich actually mean to me?
Not your parents' definition.
Not society's definition.
Not Instagram's definition.
Your definition.
The Invitation
Rich & Rich isn't about telling you what richness should look like.
It's about creating space for you to figure that out for yourself.
It's about celebrating the journey of:
- Dreaming the life you want
- Defining what rich means to you
- Grinding with purpose and balance
- Sustaining the richness you create
Whether you're here for the apparel, the philosophy, or the conversation—welcome.
Let's explore what it means to be truly rich.
Together.
The Start
