Rich & Rich & Co is a collection of experiences that tries to create unique perspectives around topics such as fashion, finance, food, family, and fun, with the goal of looking at today and imagining where we want to go from here.

What started as a passion project for founder Scott Richards quickly evolved into a personal brand introspective. He realized that the brands he bought and wore did not align with how he lived his life. He doesn't own a yacht, go fishing, live extreme, play polo, or slam energy drinks—some of the status quo storylines existing brands use today as the aspirational imagery that sells their products.

Scott wanted a brand that aligned with what he does and how he lives. As a cr8t0r and explorer at heart, he lives to venture out into the unknown to understand the why and the how, which he then uses as inspriation and reference to design the world around him whether that is in his 9-5 or passion projects. Thus, the first brand within Rich & Rich & Co was born, UpSkull.

Inspired by the science fiction stories and imagery from his childhood of icons like Captain Harlock, UpSkull sits at the intersection of the Space Pirate ethos of exploring the unknown reaches of the universe grounded in the structure of design, creating a brand that is fun, aspirational, and adaptable for most situations. A brand that can fit in when you want it to and stand out as needed, expected, and unexpected.

To those who have been part of this decade's long journey as we transformed from sketches and concepts to products, we thank you for your support. For those new to this journey, welcome, and we hope you start exploring.

Now, let's go!